Homepage guide
The homepage contents are defined by organisational priorities and the monthly cross-organisational digital planning meetings. It is managed by the digital engagement team.
The homepage is normally updated once a week, but it can be changed more often if required.
The homepage has 3 purposes and should reflect these at all times:
- Signpost to income generation opportunities
- Signpost to information and advice
- Signpost to supporter engagement opportunities
The homepage must make it clear that Sense is a charitable organisation that depends on income.
Main banner
The main banner at the top of the homepage is reserved for high priority campaigns.
Examples:
- Offline campaigns that assume supporters search for “Sense” and land on the home page looking for further information. Examples include TV campaigns, or Sense media activity.
- Campaigns with a high organisational priority. Examples include engagement campaigns attracting new supporters, or our latest IG appeals attracting donors to the website.
- Time-sensitive events that might encourage people to search for Sense, such as awareness days or community events (like the London Marathon).
Fixed sections of the homepage are:
- Key projects or campaigns not in the banner
- Latest blogs to engage and inform supporters
- Recruitment ask
- Explanation of Sense’s work for people new to the organisation
- Opportunity to sign up to our newsletter