What is a cookie?

Cookies are small text files that are automatically placed onto your device via the browser (e.g. Microsoft Internet Explorer, Apple Safari, Google Chrome or Firefox) that you use to access a website that you visit. They are widely used to improve the performance of websites, for saving different options and to provide website owners with information on how their website is being used.

There are broadly four reasons why a cookie might be stored on your device when visiting the Sense website:

  • Cookies that make the website work properly for you and enable you to make use of the secure online services that we provide
  • Cookies that collect data about your use of the website which are then anonymised and used to help us improve our online services
  • Cookies that remember your preferences and make the website easier for you to use
  • Cookies that are placed by third party services we make use of to enhance the information we present online. We have no control over these third party cookies.

Further details about the cookies that the Sense issue and manage, their name, purpose, what website they appear from and how long they remain on your device can be seen here.

Categories of Cookies We Use

Strictly Necessary Cookies - These cookies are essential for you to be able to use and move around website or for you to use certain features: e.g. adding items to a shopping basket or remembering items in a shopping basket if you revisit the website.

Performance Cookies - These cookies collect information about how you as the viewer makes use of the website: e.g. which pages you visit most. These cookies do not collect information that personally identify you as a viewer.

Functionality Cookies - These cookies remember choices made by you or aspects of your interaction with our website to enhance your experience during your visit to our website. These cookies are also used to remember a user’s preferences for a font size, or customisable parts of a web page: e.g. language, appeals visited or user’s location.

Targeting cookies i.e. Third Party Cookies and Cookies used for Advertising - These cookies collect information if you decide to share a page from the website or if you use social media sites: e.g. Facebook etc, these may track how you interact with our website which then shows you relevant content elsewhere on the internet. These may also be used to choose the advertisements that are displayed to you on our website and other websites.

Other Third Party Cookies

You may notice some other cookies that are not related to the Sense’s website whilst visiting www.sense.org.uk. Some of our pages contain embedded content such as You Tube video, Twitter feeds, Facebook likes or Google+ shares, and you may receive cookies delivered from these websites. The British Heart Foundation does not govern the publication of third-party cookies. To understand more about these third party cookies and their privacy policies, please visit the relevant sites as detailed below.

Website functionality

hide_cookie_bar

Records whether you have hidden the cookie notification bar.

 

Website functionality

ai_session ai_user ARRAffinity ASP.NET_SessionId

Used in serving the website to you, to monitor and improve performance.

 

Google Analytics

_gat _ga _gid

Used to collect information about how visitors use the Sense website. They provide anonymous statistics about a variety of things including what pages are being visited, what browsers are being used and how long visitors stay on the site.

Read Google’s data privacy and security overview

Harbour

HBR_SITE_SESSID

Used as part of the job application system, to keep registered users logged in as they apply for Sense jobs

 

eDirectDebit

 

The DirectDebit donation process is via eDirectDebit.

Read eDirectDebit’s privacy statement

WorldPay

 

Payments for single donations and event registrations are via WorldPay.

Read WorldPay’s security and privacy statement

Google Adwords

 

Used to track conversions and monitor performance of Google Adwords campaigns.

Read Google’s data privacy and security overview

DoubleClick

 

Used to track interactions and conversions of adverts on the DoubleClick network.

 

Facebook

 

Used to track interactions with certain pages of the website (e.g. relevant Events pages) in order to track conversions, monitor performance, and to target advertising on Facebook’s advertising network.

Read Facebook’s data policy

Embedded content - YouTube/Google Maps

 

YouTube and Google Maps set cookies when you visit a page on which we have embedded a YouTube video or Google Map.

 

 

How do I manage my cookie settings?

The “Help” menu in the toolbar of most web browsers will tell you how to change your browser’s cookie settings, including how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. Below is some helpful guidance about how to make these changes.

Please find below links describing how to do this on some popular browsers.

Google Chrome

Microsoft Edge

Mozilla Firefox

Microsoft Internet Explorer

Opera

Apple Safari

What will happen if you disable some or all of the cookies that Sense uses?

If you opt to delete cookies or prevent us from placing cookies onto your device, some features of our website may not be as effective or work in the intended manner. To delete or review cookies that are on your device, you will need to go into the settings of your browser and review them.

Find out more detailed information on cookies please visit: http://www.aboutcookies.org or https://ico.org.uk/for-the-public/online/cookies/

Some third parties may allow you to manage their cookies independently. Please refer to the list of other third party cookies in the table above and their respective policy pages for further information.

Tracking

We use multiple first and third party technologies such as pixel tags and web beacons to track and improve the user experience on our websites, marketing emails, the quality of our service and to monitor the effectiveness of campaigns and digital marketing activity.

We may use these technologies to:

See what website content is popular and how people are using the site as they allow us to track users' movement through our websites. This type of information is amalgamated so that we can build up a picture of how the site is performing.

Make sure we offer you a consistent service. For example, if we are testing new website content or we want to run a survey, we use tracking to remember what content you have seen or if you have already been asked to join the survey.

In addition, when we email you, we may place a tag (also known as ‘tracking pixel’) on a direct marketing email that we send out. These let us monitor performance of our emails marketing activity.