A guide to our blogs
There are four types of Sense blogs:
- Magazine-style stories
- Impact stories
- Goal-driven stories
- Policy blogs
Magazine-style stories
Purpose
Known as Talking Sense, these are highly crafted stories from the disabled community. These should be bold and provocative, often first-person stories bringing the achievements of, and barriers faced by, disabled people to life.
By publishing these stories, we’ll become a destination for the disabled community, providing a platform to the people who know the disabled experience best. This will establish trust with the people most likely to engage with our services and their families.
It will make people in the disabled community feel less alone by sharing common experiences.
Style
These stories push the boundary of what might typically be considered a charity blog. These stories are told in new, innovative ways, using strong photography and with a bold visual style.
Audience
- Primary: disabled people – including the people we support – and their families.
- Secondary: the people likely to support Sense.
Impact stories
Purpose
Showcase Sense’s expertise through human stories, information about our impact and blogs from our CEO.
Goal-driven stories
Purpose
These stories are hyper-focussed on achieving one goal. Depending on how they’re distributed, they might not be discoverable through the main navigation of the site.
These basically act as landing pages, driving acquired traffic to a clear call to action.
Timely info and advice – e.g. about cost of living. Not an evergreen resource like information section and not in first person. These will really help SEO.
Goals might include:
- Providing relevant content for a longtail search term e.g. how to run a marathon
- Repackaging a landing page in a conversational way to use in a social ad.
- Supporting a landing page with first-person testimony.
As they are not date driven, nor visible on the blog, perhaps they don’t need to be blogs?
Style
These are more flexible in style, but where in possible, should have a name attached. The style is dictated by what helps achieve the goal and we’ll test accordingly.