Recognising your customers who are deafblind

You can’t always tell immediately if someone is deafblind, but there may be clues:

  • An elderly woman pays at a supermarket tillSome people who are deafblind carry a red and white cane
  • If someone does not seem to hear you speaking or look at you when you speak
  • If someone communicates through touching, such as having words or letters spelled out on the palm of their hand

There are thousands of customers who are deafblind or have limited sight and hearing who are keen to use your services – and they can if you help with the right adjustments and support for their needs.

Just about anyone can be deafblind or have sensory impairments. Being deafblind means that you have severe problems with your sight and hearing. It does not necessarily mean that you are completely deaf or blind.

A person who is deafblind could be elderly, a teenager, married with children, or a skilled craftsman. They could be the next person you serve.

Some people who are deafblind have additional disabilities, such as learning difficulties. Everyone is different with their own challenges to face.

First published: Monday 14 May 2012
Updated: Friday 23 January 2015