Deloitte Ride Across Britain 2017


About the event

Land’s End to John O’Groats is one of Britain’s world famous long-distance cycle challenges. Its 969 miles of the best riding in the UK from the most south westerly point of Cornwall to the most north easterly tip of Scotland.

This iconic challenge will take you through 23 counties across England, Wales and Scotland, experiencing cliff tops, moorlands, hidden roads and soaring mountains as part of this must-do charity challenge. 92% of riders have rated the event as the best experience of their lives!

Date Location Distance Entry fee Min sponsorship
9-17 September 2017 England, Wales & Scotland 969 miles £499 £2,000

Need a charity place?

Join Team Sense with a guaranteed charity place. Register for just £499 and commit to raise at least £2,000.

Apply for a Sense place

Got your own place?

Let us know and become a part of Team Sense. You can set your own fundraising target, and we'll support you every step.

I have my own place

What you’ll receive

The package includes a turn by turn signposted route, expert chaperon guides, overnight accommodation in mass basecamps, and food as well as mechanical and medical support – all the hassle is taken out of this bucket list event!

You’ll also receive:

  • A Rider Hub with tailored training programmes, nutrition and fundraising support
  • GPS routes
  • Secure baggage transfer
  • Live chip-timing
  • Base camps with hot showers, inflatable mattresses and a pub
  • Premium Team Sense cycling kit including a jersey
  • Dedicated support and expert fundraising advice from the Sense Events team
  • Regular updates on how your fundraising helps

If you have any questions about the Deloitte Ride Across Britain 2017, do not hesitate to get in touch on 0300 330 9257 or email us at