I’m excited about helping Sense reach more people and raise more income

Louise is joining Sense to lead our teams that help us reach more people and raise more income. She explains the importance of Sense’s work and how she’s excited about what’s next.

A woman with cropped blonde hair and a smart top and necklace is pictured with the London skyline in the background

I am so excited to be joining Sense at this pivotal time, as we drive forward with plans to reach out and support thousands more people who are deafblind or have complex disabilities.

There is so much for me to learn about Sense and the people we support – and I can’t wait to get out and about and understand more about the fantastic work we do.

Sense realised its support was needed more than ever

I’ve been inspired by the ambition of the organisation, particularly given the difficulties of the pandemic, challenging itself to help ten times more people by 2026. At a time when many organisations were saving money and reducing services accordingly, Sense realised it was needed now more than ever.

We need to stand out, and make sure we’re noticed

To achieve this ambition, we will need to reach many more people, both those who need our support and those who we need to support us. Making sure we stand out and are noticed, telling the stories of those we support, as well as ensuring their voice is heard by decision makers, will be key to making this happen.

There’s also the small matter of doubling our voluntary income to fund our plans, engaging with thousands of new supporters to do this!

I really can’t wait to get stuck in and play my part in supporting the charity to make this all happen.

I have had quite an unusual route to becoming a charity leader, having started my career as a journalist. I worked on both local and national newspapers, before using my skills in public sector PR, and then leading the comms and campaigning team at Guide Dogs. For the last four years I have been the director of fundraising and marketing at London’s Air Ambulance Charity, integrating activities across teams to raise more money.

Making connections is key to all we do

As someone who likes to get things done, deliver my objectives and smash my targets, it has taken me time to realise that the most important thing (in life, as well as at work) is building and spending time on relationships. Making connections with people is the key to all we do as a charity, and if we focus on this, the targets and objectives will take care of themselves, as we will be working effectively – collaborating, sharing ideas and innovating.

So, that’s what I hope to achieve here at Sense: supporting the teams I lead – the people who work on fundraising, campaigning and awareness – to continue to build relationships. That means building relationships internally, across the organisation, so we can work well together and have great ideas.

It means building relationships with you, our supporters, to help you take action in ways that work for you – things like making a donation, signing a petition or running a marathon. But most importantly, it means building relationships with the people we are here to support, so we can make sure their voices are heard. If we focus on those things, the ambitious goals we have will take care of themselves.

I have been lucky to make choices in my life and career to do things I enjoy and find interesting and that also make a small contribution to society and the lives of others. I feel very privileged to be able to continue this journey at Sense, supporting such a vital cause.

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