It’s one thing supporting a campaign that someone else has planned, quite another planning and co-ordinating your own. Planning your own campaign doesn’t need to be difficult – remember, simple is effective.

View this information as a British Sign Language (BSL) version with subtitles below.

How to plan a campaign of your own

If you want to take action to bring about a change but are not sure how to go about it, use the questions below to help you work out what you need to do.  There may be several answers to some of the questions.

What exactly is the problem?

Break big issues into smaller, more specific ones. It might be easier to tackle one bit at a time.

What do you want?

Be specific about the solutions to your problem.

Who are the people who can make changes in this situation and how can they do it?

For guidance, see deciding who a campaign needs to influence.

How can you communicate what you want them to do, and why they should do it?

For guidance on communicating effectively in campaigns, see:

How to write an effective campaign letter

How to make the most of meetings to help a campaign

How to get publicity to help your campaign

British Sign Language (BSL) video with subtitles